The Content Marketing Metrics You Need to Know

Traffic is the lifeblood of online content, and you should know your share of conversation. This measure can be calculated as the percentage of brand mentions in conversation around a particular topic. Measure your share of conversation and try to increase it. As the lifeblood of your content, traffic should be high. To determine this, you should measure unique page views, backlinks, Unaided awareness, and sales.


Developing backlinks is one of the most important parts of content marketing. Backlinks are a vital part of determining your website’s ranking on search engines. If you can get your content published on other reputable websites, Google will consider you an authority. You can create case studies about your business’s past success and help others solve their problems. Providing content on reputable third-party sites is also important, since they can earn backlinks for your website.

Most content marketers do not include SEO services and backlinks in their content marketing campaigns. The two will help market your content to the right audience. With high-quality backlinks, you can expect your website to get a higher ranking in the search engines. This will bring in more prospects to your website. But how do you get started building backlinks? Here are some simple tips to get started:

Unique page views

Using unique page views as a content marketing metric is an effective way to measure your site’s popularity. The number of unique pageviews equates to the number of views a particular page receives from a single user within a session. This metric is helpful in gauging engagement with your content, as a longer time spent on a page indicates more interest. Page views are not the only metric to measure the success of a content marketing strategy.

Regardless of your business model, unique pageviews are a vital metric to monitor. They allow you to track the type of content that resonates with your audience. Unique page views also show you how many different users have viewed a page, as well as how long they spent on that page. Combined with average time spent, unique page views are a useful tool for content marketing. To maximize the benefits of your content marketing strategy, you should consider using this metric to improve your overall marketing efforts.

Unaided awareness

Top of mind and unaided awareness are both important measurements of brand salience and availability. Top of mind is a common metric used to measure brand visibility, while unaided measures brand availability. Brands that are more prominent in top of mind are more accessible to consumers. Unaided awareness, on the other hand, measures the level of brand presence in context. It is important to understand these metrics in order to maximize the value of your content marketing.

Brand awareness can be measured in a variety of ways, including qualitative research. Brands can ask survey participants about various brands and competitors to gauge the level of awareness. This research can be useful in determining brand recognition and awareness, and can be used to determine which marketing techniques work best. In addition, brand awareness can be measured quantitatively. This method uses online surveys that measure consumers’ brand awareness. Brands with high unaided awareness are typically in decline, as older brands have reduced their advertising budgets and reduced their presence online.


Of all the metrics you should be tracking, content marketing revenue is one of the most under-measured. According to a study, only 8% of marketers track their content marketing ROI. This is a shame, since content marketing is a powerful tool for generating leads and closing sales. However, there are many things you can do to improve your marketing ROI, including tracking your content’s conversion rate.

To get a more accurate picture of the effectiveness of your content, try using influencer monitoring tools. These tools allow you to see which influencers are sharing and discussing your content. They can help you identify opportunities to engage users and prove ROI. Ultimately, you can collaborate with sales to create better content that leads to sales. There are four main metrics to look at when tracking your content. These are: consumption/engagement, sales leads, email list subscriber growth, and online exposure.

Lead generation

Content marketing metrics for lead generation are vital barometers of success for your business. These metrics provide a comprehensive view of the performance of your marketing campaign, including creative assets, landing pages, and paid advertising. For example, the CTR measures the click-through rate of any CTA and shows the percentage of viewers who clicked on it. Ideally, your content should be solving a problem, which helps you attract more leads.

The best way to measure the performance of a content marketing operation is to assign a dollar value to each lead. For example, if you aim to generate $1.2 million in revenue, then one marketing lead equals $10,000. If you aim to generate $1.2M in revenue with each lead, you will need to produce 120 marketing leads. If your marketing lead value is ten thousand dollars, you’ll need about 120 marketing leads, or $1.2 million in revenue. Assigning a dollar value to a lead is a powerful strategy to motivate your marketing team and track results.